How We Help
Interim Chief Commercial
Officer (ICCO) Leadership
We provide Phase specific commercialization expertise to define the commercialization vision for the company, market & product, initiate the execution of critical long timeline commercial imperatives and drive commercialization alignment with Executive team & Board.
Go-To-Market Capabilities
Our full range of services provide the essential capabilities for both market shaping and product launch including:
- Pre-Launch Market Shaping & Development
Market Access & Pricing & Reimbursement - Foundational Marketing Research (including patient journey, buying process, positioning and segmentation)
- Health Economics & Outcomes Research (HEOR) informs Phase 3 trial endpoint design and provides key inputs for economic modeling for price & reimbursement. It also includes global dossier development for payors
Corporate & Product branding - Brand naming (Including USAN & commercial brand name development for regulatory approval & commercial use)
- Product Training
Commercial Assessments &
Revenue Forecasting
We help develop “defensible” assumptions for revenue forecasting, (e.g., epidemiology, competitive intensity & market share, penetration, price, GTN discounts). Forecasts include: Long range plan / life cycle management & launch forecasts
Leadership Development & Operational Excellence (Commercial, Corporate, R&D)
We assist functions across the organization advance their leadership quotient and performance (two critical dimensions of employee retention)
- Driving launch excellence
- Aspirational Leadership development
- Mastering Co-promotion Agreements
Commercial Technology Strategy and Support
We are long term partners of Veeva, Salesforce and IQVIA. We couple the knowledge inherit through our business services units with our strong technology team to provide the highest level of managed services available in the industry. Services include:
- Commercialization Technical Roadmap
- Veeva Implementation and Configuration Services
- Accelerators and Connectors for Veeva CRM Migration to Vault Platform
- Veeva Application Level 1,2,3 Support
- Infrastructure Support
Corporate & Brand Awareness Through Social Media
We help create a coordinated messaging strategy and plan with world class visual elements across targeted social media platforms that drives corporate and/or brand awareness.
Commercial Bandwidth Support
When you and/or your team have FTE bandwidth issues, we have experts to step in and give you immediate support. Those experts include:
- Marketing
- Project Management
- Senior Sales Management
- Market Access
- Support & coaching for the newly appointed CCO
Our commercial team leaders are adept at understanding the commercial needs of both emerging biotechs and established commercial organizations and rapidly bringing effective commercial solutions. Our team of commercial experts are ready to go and will keep you on the path to commercial success.
Let’s connect.
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Transformation through Collaboration